The Drubbing

In an absolutely genius trans-Atlantic marketing move, Adidas has capitalized on a mutual connection between NBA superstar Kevin Garnett and Chelsea Football Club.

Our friends over at EPLTalk.com brought this news to our attention and revealed that Adidas, Garnett and Chelsea FC will be teaming up for some limited-edition kicks.In Chelsea’s attempt at becoming a global sports brand, and desire to gain supporters outside of England, teaming up with a known Blues fanatic in Garnett is a no brainer.  Sure it may only have regional significance (Boston), sure there may have been the perfect tie-in with the two parties both in lucrative Adidas deals, but come on, how sweet is this?

Here’s what footwear authority kixinthecity.com had to say:

“Inspired by KG’s love for the CFC the Adidas TS Commander LT x Kevin Garnett x Chelsea Football Club sneaker incorporates an iconic royal blue and white split suede upper, a laser etched soccer ball pattern on the midsole and CFC yellow accents, including the team’s traditional lion’s crest, embossed on the tongue.

Boston-based trend retailer, Bodega, will offer an exclusive CFC tribute package consisting of the TS Commander LT x KG x CFC, a CFC Bodega team scarf and CFC replica jersey featuring Garnett’s name and number on the back. The package will be sold exclusively at Bodega for $275 starting August 29th.

The [shoe] will be available outside of Bodega, launching nationwide November 1st and will retail for $125 at adidas Sport Performance stores, Jimmy Jazz and Eurosport.”

And here are some pictures to whet your appetite:

A little KG/CFC love: http://www.youtube.com/watch?v=8mqSulvDRYA

Finding Bodega: www.bdgastore.com/

Click here for a map to Bodega.

I’ll be rearranging my schedule to get down to Bodega and check these babies out August 29th.